Distribution Centers

Overview 

Prime Sales and Distribution SAL is the newest addition to the DIFCO Group, established to help brands expand their presence in Lebanon. Our objective is to build brands and assist them in gaining market share across the Lebanese territory. 

• Market Coverage: Serving 5,400 customers, Prime contributes to 100% of the weighted distribution of customers throughout Lebanon.
• Brand Development: Prime helps manufacturers and multinationals effectively distribute their products in the relevant channels to reach the right customers, acquire and maintain shelf space, and execute proper merchandising following supplier standards.
• Pricing and Positioning: The team is dedicated to pricing products and creating the right positioning in the market.
• Marketing Activities: Prime develops a marketing activity calendar designed to boost sales and achieve targets.

Operations

Prime operates as a lean organization with a small team of 20 cash vans and 6 pre-sale representatives covering all trade channels, including groceries, modern trade, wholesale, and Horeca. This team is supported by our accounting, category development, and HR departments. 

Prime S&D relies on the distribution network of Falco for logistics and warehousing, benefiting from warehousing facilities across Lebanon. This allows the delivery of orders within 24 to 48 hours while keeping distribution costs low by sharing resources with our established counterpart. 

Product Portfolio

Prime plays in several categories and is not limited to a specific range of products or brands. Currently, the portfolio includes: 

• Sweets Category: Chocolate, wafers, and cereal bars
• Salty Snacks Category: Premium baked potato chips, bread chips, and spiral curls
• Dry Food Category: Pasta 

Brands 

• Tsipers
• Bakker’s
• Toren
• Lori 

A total of 85 SKUS