A Journey of
Wholesome Goodness
DIFCO is a leading group of companies based in Lebanon, proudly serving the Middle East, North Africa, and Europe. We are the foremost manufacturers of breakfast cereals, cereal bars, and baked salty snacks in the region, dedicated to providing whole
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A Vision Turns Reality
A Vision Turns Reality Our journey began in Lebanon with a mission to make high-quality cereals accessible to everyone. At a time when foreign brands dominated the market, we set out to be the first local producers of cereals in the MENA region.
Building Our Legacy
Building Our Legacy By 2006, we had established a presence in 10 markets, offering 22 diverse product families. With our commitment to quality, we built the first cereal factory in the region, the DIFCO Plant, elevating our Mansoura facility to international standards, encompassing 15,000 m² of cutting-edge technology.
Healthy Innovations With Cereal Bars
Healthy Innovations with Cereal Bars To meet growing consumer demands for healthier snacks, we launched our first cereal bar production line in 2008, followed by a second line in 2010, enriching our product portfolio with nutritious alternatives.
Steady Expansion And Solidifying Presence
Steady Expansion and Solidifying Presence During this period, DIFCO strengthened its position in the MENA region by expanding its distribution network and reaching more consumers. Our commitment to quality and innovation allowed us to enhance our product portfolio in both cereal and snack categories. By 2013, we had optimized our production processes and began exploring international markets, setting the stage for future global expansion.
Reinventing for the Future
With our products available in over 30 countries and major international certifications, we restructured to become DIFCO Group. We implemented a five-year plan to innovate our product development, aiming to reduce sugar content by up to 50% across our range.
The Salty Snack Revolution
We launched SNIPS, a brand that expanded our horizons into baked salty snacks, including potato chips, sticks, and unique creations like Double Rolls, all while maintaining our dedication to wholesome ingredients. In the same year, we introduced cereals featuring halal marshmallows, appealing to a broader range of consumers.
Launch of Granolies Cereals and Oat Bars
In 2019, we launched Granolies, a line of delicious cereals and oat bars catering to health-conscious consumers, offering nutritious, convenient snack options that align with our commitment to wholesome eating.
A New Era with Global Snacks
In 2020, we proudly established Global Snacks in Ferzol, a state-of-the-art facility dedicated to producing a diverse range of high-quality snacks. The plant spans 20,000 m², with a facility size of 10,600 m². Here, we produce an array of snacks, including potato chips and tortilla chips under the Snips brand, as well as extruded items such as corn cobs, double rolls, bread chips, popcorn, rings, and curls. Additionally, we launched SNIPS Corn Cobs, providing consumers with a tasty and unique snacking experience.
Expanding Our Offerings
In 2021, we introduced our SNIPS gourmet line, offering sophisticated snack options for discerning consumers, alongside the relocation of our SNIPS extruded snacks to a new facility to support our rapid growth.
Sustainable Energy Initiatives
March and June 2022 saw the installation of solar power systems at our Ferzol and Mansoura facilities, significantly contributing to our commitment to sustainable energy practices and reducing our carbon footprint.
Beyond – Expanding our Family & Looking Ahead
Having launched Tsipers in 2023 and further expanding our product range, we look forward to introducing new brands to the DIFCO family, enriching our offerings even more. In 2023, we also launched Baked Tortilla Chips to our expanding snack portfolio, combining health-conscious innovation with bold flavors.
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“Proudly born in Lebanon, made for the region, built for the world.”
We don’t just produce snacks. We engineer joy, pack it with flavor, and send it straight to the hands of millions. Our journey began in Lebanon with a mission to make high-quality cereals accessible to everyone. At a time when foreign brands dominated the market, we set out to be the first local producers of cereals in the MENA region.