Distribution
Centers
At DIFCO, our distribution centers play a vital role in ensuring that our products reach customers efficiently and on time. Our commitment to logistics excellence ensures the highest level of service in our supply chain.
Prime Sales
and Distribution SAL
Overview
Prime Sales and Distribution SAL is the newest addition to the DIFCO Group, established to help brands expand their presence in Lebanon. Our objective is to build brands and assist them in gaining market share across the Lebanese territory.
Market Coverage
Serving 5,400 customers, Prime contributes to 100% of the weighted distribution of customers throughout Lebanon.
Brand Development
Prime helps manufacturers and multinationals effectively distribute their products in the relevant channels to reach the right customers, acquire and maintain shelf space, and execute proper merchandising following supplier standards.
Pricing & Positioning
The team is dedicated to pricing products and creating the right positioning in the market.
Marketing Activities
Prime develops a marketing activity calendar designed to boost sales and achieve targets.
Operations
Prime operates as a lean organization with a small team of 20 cash vans and 6 pre-sale representatives covering all trade channels, including groceries, modern trade, wholesale, and Horeca. This team is supported by our accounting, category development, and HR departments.
Prime S&D relies on the distribution network of Falco for logistics and warehousing, benefiting from warehousing facilities across Lebanon. This allows the delivery of orders within 24 to 48 hours while keeping distribution costs low by sharing resources with our established counterpart.
Product Portfolio
Prime plays in several categories and is not limited to a specific range of products or brands. Currently, the portfolio includes:
Sweets Category: Chocolate, wafers, and cereal bars
Salty Snacks Category: Premium baked potato chips, bread chips, and spiral curls
Dry Food Category: Pasta
Brands: Tsipers, Bakker’s, Toren & Lori
A total of 85 SKUS
Proudly rooted in the heart of Lebanon’s Bekaa Valley, a land known for its rich heritage, fertile soil, and entrepreneurial spirit.
From here, we’ve built more than manufacturing plants; we’ve built stories, opportunities, and brands that bring people together. It’s where Poppins, Snips, Tsipers, Mak Bar, and Bakkers were born — proudly Lebanese, passionately crafted, and shared with the world.
Falco
Overview
Falco plays a pivotal role in DIFCO’s logistics and distribution network. As a well-established entity, it supports the efficient delivery of products across Lebanon.
Operations
- Team Size
- 218 personnel dedicated to ensuring seamless distribution operations.
- Fleet
- Equipped with 58 trucks to facilitate timely deliveries.
- Warehousing
- Operates 6 warehouses strategically located to enhance distribution efficiency.
Coverage
Falco’s distribution network spans 13,446 coverage points, reaching various market segments:
Wholesale: 468
Modern Trade: 161
Digital & Apps: 24
TT Cash Van: 921